Successful marketing strategies don't have to be complicated. Companies struggling to create effective marketing campaigns benefit from creating buyer personas to understand their customers. Buyer personas are essential marketing assets for B2B organizations and can...
Social media transformed the way we do business — how we advertise, how we interact, and how we engage customers. So, just how important is social media engagement?
Google is central to search engine optimization (SEO) and digital marketing. As a major platform, Google offers many tools to help businesses succeed online, including Google Business Profiles. This tool allows businesses to have a profile displayed within Google,...
The premier episode of Phierce Phridays- Marketing with Wine. Rachel Totten and Phaedra Perkins sip wine and discuss the core Phierce Marketer Values.
In The Phierce Guide to Digital Marketing, you’ll get the facts on what a real digital marketing strategy looks like. Consistency is the name of the game. You’ll need to get more than one plate spinning – and keep them spinning – if you want to outperform the competition.
Inbound marketing; what it is, how it works, the benefits it provides, and tips on how to get started with your own inbound marketing strategy. Read on to learn more about what sets inbound marketing apart from other marketing methods.